Lead Qualification: How to Get Started
Lead qualification helps you focus your resources in the best way, so that you generate the most business for your business.
Gamification is a Dark Pattern
Gamification has become an established feature of our (digital) lives. It has its benefits, but also its dark side. And it is important to understand what the shortcomings are, so that we know when to use it and when to turn it off.
What Is a Standard Marketing Budget Allocation of a B2B SaaS Startup?
When allocating your marketing budget, you want to split it in a way that puts resources to the channels and tactics that drive the biggest results for your company.
What Are Some Growth Hacks to Grow a SaaS Application?
We are past the hacks stage — and it’s not just about the word you use, it’s also about your mindset.
What is the single most effective metric for a SaaS business?
When it comes to the most effective SaaS metric there is no one magic number you can just look at. You need a framework of carefully selected KPIs.