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SaaS

Lead Qualification: How to Get Started

Lead qualification helps you focus your resources in the best way, so that you generate the most business for your business.

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Personal development

Gamification is a Dark Pattern

Gamification has become an established feature of our (digital) lives. It has its benefits, but also its dark side. And it is important to understand what the shortcomings are, so that we know when to use it and when to turn it off.

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SaaS

What Is a Standard Marketing Budget Allocation of a B2B SaaS Startup?

When allocating your marketing budget, you want to split it in a way that puts resources to the channels and tactics that drive the biggest results for your company.

Categories
SaaS

What Are Some Growth Hacks to Grow a SaaS Application?

We are past the hacks stage — and it’s not just about the word you use, it’s also about your mindset.

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