Coming up with a new product is a challenging even daunting task. It is the responsibility of product managers to provide some form of structure to the process of creating a new product, in order to mitigate the risks associated with going through such a complex process, ridden with so many unknowns.
Structure also gives you a blueprint or even a checklist to follow in order to make sure you don’t skip any of the necessary steps when you create your product. Having so many issues and tasks to juggle, such ‘shortcuts’ can really help you out and even save you from failure sometimes.
There are probably as many ways to put structure to product development and management as there are businesses. What I tried to do in a recent blogpost was to lift the curtain on how we do it at SiteGround. The approach I describe may or may not make sense for you and your business, but I am certain there are points anyone can take, whether it’s about strategizing or measuring.
Here’s the link to the blogpost – Product Management at SiteGround